Colacem and Colabeton unveil their new logos: moving towards the future with strong roots in sustainability
The new logos: symbols of a renewed and future-oriented visual identity
Colacem and Colabeton, the two Financo Group companies specializing respectively in cement and concrete production, are presenting their new logos — symbols of a refreshed visual identity.
This graphic update, beyond its aesthetic value, aims to represent two companies that continue to grow in size, professionalism, and expertise.
Colacem: strength and innovation
The new Colacem logo preserves the company’s identity and heritage. Its modern design, bold lines, and contemporary font aim to convey reliability and solidity, with the green color reflecting a commitment to sustainability and the environment.
Colabeton: passion and technology
Colabeton's logo reflects the changes of the modern world, where concrete is increasingly developed for new and demanding applications. The deep red symbolizes professionalism and passion — core values of Colabeton. This tone also represents the brand's history, reaffirmed through this strategic design choice.
Looking Ahead
These new graphic elements reflect the evolution of two companies ready to face future challenges with balance and determination.
